Merit Interactive Co Ltd, formerly Zhejiang Merit Interactive Network Technology Co Ltd, is a China-based mobile Internet integrated service provider based on big data. The Company operates through three segments. The Mobile Application Developer Services segment provides technical push services, user portrait services and data statistics services. The Mobile Internet Marketing Services segment provides notification bar advertisements and application advertisements, which can be divided into brand advertisement services and effect advertisement services by type. The Data Services and Other segment provide Data Management Platform (DMP) services as well as data analysis and consulting services.